Basic List we require for Campaign or Journey Setup in Marketing Cloud

 

Some Important List we require from Client for Campaign or Journey Setup in Marketing Cloud and they are as Follows :  

General Requirements : 

1. Campaign Name : (Don't Use More than 150 Characters long ).

2. Campaign Owner (Not Compulsory): The Name of the Campaign Owner should be added in SFMC account. 

3. Franchise / Business Unit / Product Name: (Not Compulsory)

4. Go-Live Date : (Campaign Schedule on Date and Time)

5. Data Extension (Target DE / Non-Target DE, Exclusion Script, Filtered, etc.)

Email Overview :  Content Builder

1. Email Name / Taxonomy / Subject Line / Preheader  
Note : If we are targeting more than 2 Email then We can Choose Email with Subject Line2 , Preheader2, so on.

2. Images should be relevant to the Product and Email Overview.

3. Add UTM Parameter for Tracking purpose. 

Automation Studio Overview : 

1. Automation Name

2. Select Starting Source : Schedule, File Drop, Trigger 

3. Choose Activities based on the requirement : Data Extract, SQL, Filter, Import, File Transfer, Send SMS, Verification, Wait, etc.  

Journey Setup Overview : 

1. Choose Multi-Send Journey (Allows you to send multiple emails to the same contact as they progress through the journey.) 

2. Select Entry Source : Data Extension, Event, Salesforce Data, Cloud Pages, API Event, etc.

3. Journey Name. 

4. Choose Flow Control Activities based on the requirement : Decision Split, Join, Engagement Split, STO, Random Split, Path Optimizer, Wait Activities, etc.  

5. Sender Profile.

6. Publication List.